What do you need from me?

Collaborator access to Shopify and view access to GA4 and Meta Ads Manager. If you don’t use a heatmap tool yet, we install Microsoft Clarity, which is free.

Will you implement the fixes too?

Yes, if you want. We build custom Shopify sections in Liquid, such as product heroes, sticky add-to-cart, reviews and trust blocks, or we hand the list to your developer.

What is a good conversion rate for a fashion store?

It varies with price point, traffic source and country, so we compare you with your own past data and similar stores rather than one industry number. The goal is steady month-on-month growth in conversion rate and revenue per visitor.

Should I fix my store before spending more on ads?

Usually, yes. If your store converts at 1% and you lift it to 1.5%, every ad dollar brings 50% more orders without raising your budget.

Shopify CRO audit for fashion stores

Find out why visitors don’t buy, before you spend more on ads

Most stores don’t have a traffic problem; they have a conversion problem. Our Shopify CRO (conversion rate optimisation) audit goes through your store the way a buyer does, on a phone, and checks product pages, size guides, reviews and trust, offers, speed, tracking and checkout. You get a prioritised list of fixes, ranked by how much revenue each one is likely to unlock.

Request your store audit Read FAQs

Quick answer

What is a Shopify CRO audit?

A Shopify CRO audit is a structured review of your store to find what stops visitors from buying. It checks product pages, sizing, trust signals, offers, page speed, tracking and checkout against your analytics and heatmaps, then lists the fixes in order of expected impact on revenue.

By Muhammad Hassan, Founder · Updated 14 October 2026

Key takeaways

Mobile-first review, the way your buyers shop
Every issue backed by analytics, heatmaps or recordings
Fixes ranked by revenue impact, ready for your developer or for us

What’s included

What does the Shopify CRO audit check?

Eight areas, checked on a phone first, because that is where most of your buyers shop. Every issue comes with evidence from your analytics, heatmaps or session recordings.

Product page

Photos, video, copy and the first screen a buyer sees on a phone.

Size and fit

Size guides, fit notes and model details that stop size-related returns.

Reviews and trust

Reviews, UGC, delivery and return terms placed where buyers look.

Offer and pricing

Bundles, free-shipping thresholds and urgency that is real, not fake.

Speed

Core Web Vitals (LCP, INP, CLS), heavy apps and oversized images.

Mobile UX

Menus, filters, sticky add-to-cart and thumb-friendly buttons.

Tracking

Pixel, Conversions API and GA4 events, so every fix can be measured.

Checkout

Steps, payment options (cards, COD, buy now pay later) and where buyers drop off.

A real example

What did a real audit find?

A watch e-commerce store with good ads but weak sales. The audit showed the money was leaking after the click:

58%of shoppers dropped off at checkout completion

0desktop orders, because a bug blocked desktop checkout

~45%of sessions were bots, hiding the real conversion rate

What we did next: Microsoft Clarity heatmaps and session recordings, LCP speed fixes (eager-loading the hero image with fetchpriority) and a full checkout review.

What you get

Your audit deliverables

1A written report with screenshots and data for every issue
2A prioritised fix list: impact vs effort
3A walkthrough call to agree what to fix first
4Optional: we build the fixes in Shopify (Liquid sections, sticky add-to-cart, trust blocks)

Request your store audit

FAQs

What store owners ask before booking an audit.

It is a fixed price based on the size of your store, agreed before we start, with no hourly billing. Send your store link and we will reply with the price.