Pay-per-click (PPC)

Providing the best Pay-Per-Click (PPC) services

Pay-per-click is online advertising where you pay only when someone clicks your ad. Advertisers bid on keywords, platforms and audiences — and the best ads, not just the biggest bids, win. It’s an effective way to hit sales targets, generate leads and drive steady traffic for as long as campaigns run.

Quick answer

What is PPC advertising, and is it worth it?

PPC (pay-per-click) is online advertising where you pay only when someone clicks your ad, on Google Search, Shopping, YouTube or social platforms. It is worth it when the click lands on a page that converts and the cost per order stays below your margin, which is why keywords, bidding and landing pages matter as much as the ad itself.

By Muhammad Hassan, Founder · Updated

Key takeaways

  • You pay per click, not per view
  • Google Search catches buyers who are already looking
  • Profit depends on the landing page and your margin

The basics

PPC involves three components

Keywords

Your ad appears when someone types a keyword that interests them. Campaigns are optimised around the popular searches in your niche.

Platforms

Google Ads — across Search, partner sites, YouTube, Gmail and Maps — and Microsoft (Bing) Ads across Bing and Yahoo.

Audience

Platforms are paid when users click, so we study behaviour and target the audience most likely to buy.

PPC is the driving force behind search engine marketing. Price isn’t the only factor in winning a keyword auction — the quality of your ad and landing page plays a vital role too.

It’s a cycle

Pay-per-click (PPC) process

  1. 01

    Choose the right keywords

  2. 02

    Write ads based on those keywords

  3. 03

    Auction: set bids for each click

  4. 04

    The ad shows when someone searches that keyword

  5. 05

    The user clicks the ad

  6. 06

    The platform is paid; you get a visitor

  7. 07

    Measure revenue and real conversions

  8. 08

    Choose better keywords, targeting and bids — repeat

What you get

PPC services provided by Sufi Marketing

Start with PPC

Audit. What you sell, who buys it and what results you want — so we choose the right paid search options.

Keywords. The most relevant keywords for your products, so every bid brings the right traffic.

Ad design & campaigns. Winning ads on the right platform, schedule, devices, locations and audience — so you don’t waste money.

Conversion & ROI. Analytics show what each visitor is worth, so your bids generate more profit.

Dedicated monitoring. Ongoing tracking to choose better keywords, targeting and future bids.